Nielsen Shows How People Differently

The number of U.S. homes that do not get traditional television service is constantly on the increase, but i am not saying they don't have TVs.

The Nielsen company said inside a report issued that three-quarters of the estimated 5 million homes that do not get TV signals within the airways or through cable, satellite or telecommunications companies have televisions anyway.

A number of these homes are satisfied to make use of their TVs for games or get programming through DVDs or services like Netflix or Apple TV, said Dounia Turrill, senior v . p . for client insights at Nielsen.

Area of the decline is also economic - service deemed expendable by people can not make ends meet, Nielsen said.

The business's report shows the way the nature of TV services are slowly changing. Prior to the percentage started declining around three years ago, more than 99 % of TV homes received the standard TV signals. Since has dipped just beneath 96 percent.

Due to the changes, Nielsen is considering redefining what it really considers a television household to incorporate people who get service through Netflix or similar services rather than the traditional TV signals, Turrill said.

Throughout the first three months of 2012, the typical consumer spent a couple of percent less time watching traditional TV compared to previous year, Nielsen said. They a lot more than made up for that by spending additional time watching material documented on DVRs or on the Internet through TVs, computers and cellular devices.