Table No 21 Movie - First hit of 2013

Table No.21 has taken a really slow start at the box office on Opening Friday. According to early estimates, it has collected around 1.5 crore nett on Friday. Occupancy of Table No.21 for Opening day was around 15%. Film has gotten positive vibe from audiences who've watched the film in theaters. Hence, it ought to show growth over the opening weekend a minimum of.

The year 2013 commenced with five movies battling being the first hit of the centenary year of Hindi cinema. As it happens, that Table No 21 leaves its competitors far behind within the race to be the first hit of 2013. Directed by Aditya Dutt, the psychological thriller stars Paresh Rawal, Rajeev Khandelwal and Tena Desae in lead roles.

In addition to the unique storyline, what helped Table No 21 in gaining advantage over others was its unique marketing strategy. Prior to the release itself, online platforms were buzzing with news and updates concerning the movie. The marketing team did a fantastic job in identifying its target audiences, and nailing it with promos and contests that targeted at attracting moviegoers.

Assets of the films were launched creatively; fans needed to set the combination to 21 to watch a clip. The team launched a QR code activity across CCD's in India, where participants needed to scan the QR code present on the particular table which was called Table No 21 specifically for this activity. The QR code enabled these to participate in the contest and win exciting goodies.

The Facebook page of the film engaged energetic audiences with innovative applications like psychographic make sure review contests. With the numbers pouring in, it is obvious that Table No 21 is way ahead than its competition. It's collected over Rs 6.84 crores within 4 days of its release and it is still going strong in the Box-Office. Produced by A Next Gen Films production and presented by Eros International, Table No 21 is an ideal amalgamation of plot, music, acting and marketing.